Customer Acquisition, Retention & Loyalty

Turn Rewards Into Revenue

Deliver meaningful reward moments across the entire customer lifecycle — from acquisition to retention and re-engagement.

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Why Commercial Teams Use Totally

71%

of consumers will switch to a brand offering better incentivised engagement.

89%

of consumers are willing to share personal data in exchange for rewards.

62%

of customers are likely to spend more to get better loyalty benefits.

Drive Revenue

Drive Customer Acquisition

Use rewards to increase sign-ups, demos, referrals, and survey completions without defaulting to discounts.

Ideal fit for:
First Purchase Incentives
Referral rewards
Increase Basket Size
Win-back Campaigns
Subscription Upgrades
Cross-sell Rewards
Reduce CAC

Reduce CAC, Increase ROI

Replace margin-eroding offers with personalised incentives that convert and retain better.

Ideal fit for:
Lower cost-per-lead
Higher conversion rates
Reduce paid ad reliance
Improve ROAS
Shorten sales cycles
Boost Loyalty

Boost Customer Loyalty

Run ongoing rewards programmes, feedback loops, and gifting campaigns that build brand love.

Ideal fit for:
Repeat purchase incentives
Tier-based Programmes
Anniversary Recognition
Exclusive Member Perks
Personalised Milestones
VIP Experiences
Win Backs

Win Back Churned Customers

Re-engage lapsed users with offers that feel personal, not automated.

Ideal fit for:
Re-engagement Campaigns
Dormant Account Triggers
Subscription Recovery
Churn risk Intervention
Measure Impact

Measure Impact Across Campaigns

Track reward redemption, campaign performance, and customer value in one place.

Ideal fit for:
Redemption Rate Tracking
Revenue Attribution
Customer Lifetime Value
Campaign ROI
Retention rate Uplift

Give Customers Rewards

They’ll Remember

Offer meaningful incentives that go beyond the boring and feel like a true reflection of your brand.
Totally makes it easy to align your rewards with your brand, audience, and business goals.
All rewards

All rewards are delivered digitally and instantly.

Launch Lifecycle Campaigns

in 4 Simple Steps

No code, no dev support, no heavy lifting. Just launch, customise, and connect with your customers.
01

Design Your Reward

Choose the value, reward type, or curated bundle from 3,000+ global gift cards and prepaid options.

02

Add Your Recipients

Upload recipients, import customer segments, or trigger rewards automatically via API.

03

Send Branded Reward Messages

Deliver rewards with your own branding, messaging, and personalisation.

04

Track Results

Monitor redemptions, delivery, and engagement in real-time through your dashboard.

Start Your First Campaign

Common Questions

From Growth & Retention Teams

Can I use rewards in place of product discounts?

Absolutely. Rewards are a powerful way to incentivise action without hurting your margins — and they often lead to higher LTV and brand engagement.

What types of acquisition campaigns work best with rewards?

Rewards work best when they motivate users to take a clear action. Common examples include demo bookings, referrals, new user sign-ups, product trials, surveys, and review submissions. Many companies also use rewards to re-engage dormant users or incentivise upgrades and repeat purchases.

Can I use Totally for loyalty programmes?

Yes. You can run both one-off and recurring reward programmes based on behavior, milestones, or engagement.

Can we customize rewards for different customer segments?

Definitely. You can assign different rewards by audience, value, or action — and tailor messaging for each.

What makes this better than sending rewards manually?

You get speed, scale, brand control, tracking, and a much better customer experience, with zero operational overhead.

Can this integrate with our CRM or marketing automation tools?

Yes! We offer integrations and API access for syncing rewards with your existing tech stack.

Acquire, Engage, and Retain Customers

- the Smarter Way

From first touch to long-term loyalty, Totally creates customer experiences that convert.
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Including rewards, incentives, payouts, or partnerships.
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